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As Product Designer (Growth), I led a full redesign of a kids camp marketplace to improve conversion and booking experience.
Kidsincamp is the leading marketplace for kids camps in Eastern Europe and Asia. 2M+ annual visitors, 6,000 camps, 80,000 verified reviews.
As Product Designer (Growth), I led a full redesign of a kids camp marketplace to improve conversion and booking experience.
Kidsincamp is the leading marketplace for kids camps in Eastern Europe and Asia. 2M+ annual visitors, 6,000 camps, 80,000 verified reviews.
Focused on simplifying homepage, optimizing search filters, restructuring camp pages,
and launching full online booking — with every change data-validated
Focused on simplifying homepage, optimizing search filters, restructuring camp pages,
and launching full online booking — with every change data-validated
Missing analytics, discovery process, and scalable design system blocked growth. We aligned teams on simple metrics to drive improvements.
Product improvements:
— customer research & interviews
— user flows redesign
— search & filters optimization
— A/B testing
Technical improvements:
— site performance optimization
through design system
Missing analytics, discovery process, and scalable design system blocked growth. We aligned teams on simple metrics to drive improvements.
Product improvements:
— customer research & interviews
— user flows redesign
— search & filters optimization
— A/B testing
Technical improvements:
— site performance optimization
through design system
Customer development process allowed us to identify key selection criteria for parents, ranked by demand.
Based on this, we formulated hypotheses and launched 61 A/B tests over the year
Customer development process allowed us to identify key selection criteria for parents, ranked by demand.
Based on this, we formulated hypotheses and launched 61 A/B tests over the year
We simplified the homepage by removing distracting elements and focused on quickly identifying user needs. The percentage of people who delved deeper into the homepage increased from 20% to 43%.
The CTR of category camp cards with illustrations has increased by 1.5 times compared to the cards with photos
We simplified the homepage by removing distracting elements and focused on quickly identifying user needs. The percentage of people who delved deeper into the homepage increased from 20% to 43%.
The CTR of category camp cards with illustrations has increased by 1.5 times compared to the cards with photos
Based on user research, I prioritized key information in camp cards to make results easier to scan and compare.
This increased the CTR by 1.5× compared to the previous version
Based on user research, I prioritized key information in camp cards to make results easier to scan and compare.
This increased the CTR by 1.5× compared to the previous version
I redesigned filters for geography, season, and camp type to make search faster and prevent empty results. Additional filters are displayed dynamically when relevant.
As a result, information was found nearly twice as fast
I redesigned filters for geography, season, and camp type to make search faster and prevent empty results. Additional filters are displayed dynamically when relevant.
As a result, information was found nearly twice as fast
I redesigned camp cards for mobile-first experience, prioritizing key info: location, rating, reviews, dates, and photos. We tested multiple layouts to maximize quick decision-making.
The first screen of the camp page is the most important place for conversion. We have already tested 5 versions of the first screen layout.
I redesigned camp cards for mobile-first experience, prioritizing key info: location, rating, reviews, dates, and photos. We tested multiple layouts to maximize quick decision-making.
The first screen of the camp page is the most important place for conversion. We have already tested 5 versions of the first screen layout.
I restructured camp pages to highlight key program details, daily schedules, and pricing. We added infographics and enhanced content quality using AI. 30+ user tests were conducted to validate the structure.
Content fully restructured.
Infographics and AI-generated enhancements added
I restructured camp pages to highlight key program details, daily schedules, and pricing. We added infographics and enhanced content quality using AI. 30+ user tests were conducted to validate the structure.
Content fully restructured.
Infographics and AI-generated enhancements added
As a result of the work done, we were able to increase not only the conversion from visit to application but also the conversion from application to payment.
As a result of the work done, we were able to increase not only the conversion from visit to application but also the conversion from application to payment.
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3 000 —> 6 000
Sales more than doubled with the same marketing
spend
Let's make cool things together
3 000 —> 6 000
3 000 —> 6 000
Sales more than doubled with the same marketing
spend
Sales more than doubled with the same marketing
spend
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