PAYO — a decentralized fintech platform for crypto payments and donations
Together with the team, I launched a unique platform that enables creators, freelancers, and bloggers to accept cryptocurrency for products and services, as well as receive donations seamlessly — without complex registration.
PAYO — a decentralized fintech platform for crypto payments and donations
Together with the team, I launched a unique platform that enables creators, freelancers, and bloggers to accept cryptocurrency for products and services, as well as receive donations seamlessly — without complex registration.
As a junior product designer, I started with UX benchmarking to analyze the market and get inspired by existing solutions — to understand what already works and why.
As a junior product designer, I started with UX benchmarking to analyze the market and get inspired by existing solutions — to understand what already works and why.
I conducted 12 in-depth interviews across all target audience segments, which revealed key insights: 62% perceive blockchain as trustworthy, while 61% expect a simplified registration flow — findings that shaped the product’s core value proposition.
I conducted 12 in-depth interviews across all target audience segments, which revealed key insights: 62% perceive blockchain as trustworthy, while 61% expect a simplified registration flow — findings that shaped the product’s core value proposition.
I designed an instant email code registration flow that eliminated the need for users to upload personal documents. This streamlined onboarding experience lowered entry barriers and cut abandonment rates by 15%.
I designed an instant email code registration flow that eliminated the need for users to upload personal documents. This streamlined onboarding experience lowered entry barriers and cut abandonment rates by 15%.
I created a flexible card-based system (Product, Donation, Group) that allowed creators to seamlessly sell products and services, receive donations, and build customizable storefronts.
I created a flexible card-based system (Product, Donation, Group) that allowed creators to seamlessly sell products and services, receive donations, and build customizable storefronts.
Leveraging user insights, I designed a flexible product storefront that allowed sellers to either share their full catalog or curate product groups as collections. This gave creators more control over how they present their offerings and improved the buying experience.
Leveraging user insights, I designed a flexible product storefront that allowed sellers to either share their full catalog or curate product groups as collections. This gave creators more control over how they present their offerings and improved the buying experience.
When I identified low account verification rates, I introduced a gamification layer with achievement badges. This made the process more engaging and boosted verification completion by 10%, strengthening trust and overall platform credibility.
When I identified low account verification rates, I introduced a gamification layer with achievement badges. This made the process more engaging and boosted verification completion by 10%, strengthening trust and overall platform credibility.
The platform showed strong traction: 100+ users joined in the first week, and within three months we scaled to 1,500+ active accounts, validating the product’s market demand.
The platform showed strong traction: 100+ users joined in the first week, and within three months we scaled to 1,500+ active accounts, validating the product’s market demand.
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The average registration time was reduced by 4x
The average registration time was reduced by 4x
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